Volkswagen hoaxes media with fake news release as a joke

Volkswagen of America issued false statements this week saying it would change its brand name to “Voltswagen,” as a way to stress its commitment to electric vehicles, only to reverse course Tuesday and admit that the supposed name change was just a joke

DETROIT — Volkswagen of America issued false statements this week saying it would change its brand name to “Voltswagen,” as a way to stress its commitment to electric vehicles, only to reverse course Tuesday and admit that the supposed name change was just a joke.

Mark Gillies, a company spokesman, confirmed Tuesday that the statement had been a pre-April Fool’s Day joke, after having insisted Monday that the release was legitimate and the name change accurate.

The company’s false statement was distributed again Tuesday, saying the brand name change reflected VW’s switch to more battery-electric vehicles.

Volkswagen’s intentionally fake news release, highly unusual for a major public company, coincides with its efforts to repair its image as it tries to recover from a 2015 scandal in which it cheated on government emissions tests and allowed diesel-powered vehicles to illegally pollute the air.

The company’s fake news release, leaked on Monday and then repeated in a mass e-mail to reporters on Tuesday, resulted in articles about the name change in multiple media outlets, including The Associated Press.

Be the first to comment

Leave a Reply

Your email address will not be published.


*