Who Should Make the Online Rules?

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The tech companies had the right to block President Trump from their sites this past week, and to stop doing business with an app where some people were urging violence. And I believe they made the right decision to do so.

But it should still make us uncomfortable that the choices of a handful of unelected technology executives have so much influence on public discourse.

First, here’s what happened: Facebook froze at least temporarily the president’s account after he inspired a mob that went on to attack the Capitol. Twitter locked his account permanently. And then Apple, Google and Amazon pulled the plug on the (almost) anything-goes social network Parler.

Yes, Twitter and Facebook are allowed to decide for themselves who can be on their services and what those users can do or say there. Locking an account that breaks Twitter’s rules is similar to a McDonald’s restaurant kicking you out if you don’t wear shoes.

The First Amendment limits the government’s ability to restrict people’s speech, but not the ability of businesses. And it gives businesses in the United States the right to make rules for what happens inside their walls.

Reasonable people can believe that Facebook and Twitter made the wrong decision to lock Mr. Trump’s account for fear that his words might inspire additional violence. But it is their prerogative to be the guardians of what is appropriate on their sites.

Millions of times a month, Facebook and Twitter delete or block posts or censure their users for reasons ranging from people selling knockoff Gucci products to people trying to post images of terrorist attacks or child sexual abuse. Again, people can quibble with the companies’ policies or their application of them, but having even the most basic rules is important. Almost no place on the internet or in the physical world is an absolute zone of free expression.

The app stores of Apple and Google, and Amazon’s cloud computing service, also are justified in kicking out Parler, an app that became a hub for organizing violent acts such as last week’s rampage. Parler set few limits on what people could say inside its digital walls, but its business partners decided that the app broke their rules when it didn’t act on examples of incitements to violence, include an exhortation to kill the vice president.

I can think all these tech companies made the right decision in the last few days but still feel extremely uncomfortable that they are in the position of acting as a Supreme Court — deciding for billions of people what is appropriate or legal expression and behavior.

The internet makes it easier to express oneself and reach more people, complicating these questions even more.

Apple and Google are largely the only places for people to download smartphone apps. Amazon is one of a tiny number of companies that provide the backbone of many websites. Facebook, Google and Twitter are essential communications services for billions of people.

The oddity is not that we’re struggling with age-old questions about the trade-offs of free expression. The weird thing is that companies like Facebook and Apple have become such essential judges in this debate.

I don’t know why this big and fluffy cat is on a beach. Just enjoy it.

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