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In New York City, experiencing even small pockets of greenery can feel like the height of luxury, a truth that spoke to the botanical designer Jarema Osofsky, who opened the Secret Plant Shop in 2017. After a few summers spent selling plants to her neighbors from the sidewalk outside her Brooklyn apartment, she converted her spare bedroom into an appointment-only boutique — unofficially called “the plant speakeasy” — that offered a curated selection of plants potted in ceramic containers made by Osofsky and her friends or sourced from vintage dealers. The project eventually outgrew the space, and in December, the Secret Plant Shop reopened in a light-filled studio in Gowanus, where Osofsky plans to host potting workshops. Visits are still by appointment and can be made by sending a direct message to Osofsky’s Instagram account @dirtqueennyc, or by emailing [email protected] “I think it’s that much more rewarding to have plants in an urban environment,” Osofsky told me. “It really does connect us more to nature and help us feel like we can nurture something ourselves.”


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