WAN-IFRA: How The Washington Post is attracting readers with global news hubs

With a presence in South Korea and the UK, The Post is able to operate as a 24-hour newsroom, with the two global hubs driving coverage of the usually paywalled live updates pages, which provide rolling news developments on major stories, such as the collapse of the Afghan government or the war in Ukraine.

The Washington Post’s Foreign Editor Douglas Jehl (Photo by Marvin Joseph/The Washington Post)

“We know that readers really value that kind of live fast-paced coverage of major news events,” Jehl said.

“We’ve consistently found that it’s that storytelling, particularly on Ukraine, that is driving our biggest audiences around the world and in the United States. The economy and brevity and velocity of that kind of storytelling is really connecting with readers.”

About 30 percent of readers of the live updates on Ukraine are based outside of the United States, with The Post’s overall international audience standing at about 20 percent, Jehl said.

— https://wan-ifra.org/2022/07/how-the-washington-post-is-attracting-readers-with-global-news-hubs/

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